The texture is similar to regular tube toothpaste and oils are undetectable. Ingredients are added for their health benefits and paste is pleasant to use and leaves your mouth feeling healthy and fresh. This is a wonderful toothpaste to compliment oil pulling. It comes flavored with sweet orange essential oil or peppermint with rosemary. This toothpaste is salty. It has sea salt to remineralize teeth and baking soda is salty. 2 oz.