Babies and kids get dirty, which means you are bathing them daily. This shows how important it is to use the right product as your child's skin will absorb as much as 80% of what you apply to it. With this in mind we developed our Best Selling Baby Wash to be free of toxins, gentle, effective and with fantastic pure essential oil fragrances! FREE FROM: parabens, SLS, sulfates, phthaltes, artificial fragrance and dyes