Aloha! Healing Noni is a family owned and operated business. We began farming and producing Hawaiian Noni Juice on the Big Island of Hawaii over 22 years ago. Our mission is to provide the highest quality 100% Pure Noni Juice, while preserving ancient traditional Hawaiian processing methods. Our label clearly states that there is one, and only one, ingredient in the bottle: noni fruit juice, period. Noni, scientifically known as Morinda citrifolia, is a flowering everbearing fruit tree found in tropical regions of our world. Noni trees produce fresh fruit daily, year-round, and are characterized by their white flowers and thick green leaves. The Noni fruit has been a staple food in island cultures throughout Polynesia, Southeast Asia, and Hawaii for thousands of years. Our noni trees are planted directly in Hawaii's fertile Lava. Lava Soil is literally untouched, virgin, and packed with nutrients and minerals which add to the benefits of our Noni Juice.