WHAT IT IS Our Lip Gloss is truly unmatched! It is rich in Vitamin E to help keep your lips moisturized all day long! Wear it alone or pair it on top of your matte lip stain to give a glossy finish. Don’t let the color of the bottle scare you! While our gloss does have a fair amount of pigment, they go on slightly sheer, giving you a similar color to what you see in the bottle but not as bold! WHY WE LOVE IT * Smooth application * Adds ultra shine to your lips * Perfect by itself or over a Lip Stain * Paraben free Color # 50