Wholesale Modeline of California: Pioneer of Modern Lighting

Reader's step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts’s journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts. Key Features: • Exclusive historical insights: Explores Modeline’s role in shaping midcentury modern design • Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign • Over 250 high-quality images: Features previously unreleased photos of Modeline’s unique style • Cultural impact: Details Modeline’s influence on the furniture and lighting industries • Fascinating narratives: captivating stories of union struggles, Hollywood ties, and innovation • Author's expertise: Written by a leading authority who documented Modeline’s history with original families and designers In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today. 224 pp | 167 color images, 85 b/w images