L'Oreal Paris Superior Preference Permanent Hair Color, 5G Medium Golden Brown Discover luminous, fade-defying color with L’Oreal Paris Superior Preference in shade 5G Medium Golden Brown. Since 1973, Superior Preference has been the gold standard in long-lasting permanent hair color, delivering multi-dimensional shine and beautifully crafted tones that stay radiant for up to 9 weeks. Formulated with a translucent gel color system and paired with the Shine Protect Conditioning Treatment, this kit provides rich, golden-brown color with depth, dimension, and silky softness. The no-drip gel formula spreads easily for smooth, even coverage, while the UV filter and Vitamin E–infused conditioner help maintain vibrancy and protect your hair’s luminous finish. * Achieve a radiant, medium golden brown shade with natural dimension * Fade-defying color and shine for up to 9 weeks * 100% gray coverage on all hair types * No-drip gel formula for easy, controlled application