Wholesale Puig: Home of Creativity

Founded in Barcelona in 1914, Puig is one of the leading companies in premium beauty, its portfolio including fashion and beauty brands such as Carolina Herrera, Charlotte Tilbury, Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, and Byredo. This book tells the complete story of the house’s astonishing family endeavor. From the influence of Barcelona on the inception of the group to the values that helped the company thrive, fourteen of the Puig brands are explored in depth: Rabanne’s iconic metallic chainmail, Byredo’s collaborations with prominent artists, Nina Ricci’s mythology as an expression of femininity, the influence of Dries Van Noten’s garden on his story and creativity, the transmission of a legacy between Carolina Herrera and Wes Gordon, and Loto del Sur as a tribute to Latin America and its botanical treasures. Edwards investigates the history and development of niche perfumes, one of Puig’s specialties; the process of fragrance making is told by the group’s creatives and artisans. With exclusive new imagery as well as rare archival materials, this book is a heartfelt and comprehensive portrait of the company’s remarkable international development. In keeping with the group, the book is also a stunning piece of bookmaking with each chapter having a special feature such as different paper stocks or inserts.