Each pack contains 8 Japanese-made incense matches with a burning pad included for safe use. Each match burns for about 10 minutes, while the scent lingers for 30 minutes or more. To light, gently strike near the tip and allow the flame to reach the incense stick before blowing it out and placing it on the pad. If the match breaks, you can safely light the broken piece with a lighter and use both halves. The opening order includes 40 packs (sets of 5 per scent), along with samples, a display tray, and point-of-sale materials. Reorders are available in sets of 5 per scent.