Willow Group wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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Batavia, NY
Delivers by Sep 11-22
About Willow Group
Willow Group, Ltd. started as a family basket company by the Skalny family in 1906. Through many changes in the industry and marketplace over the year's Willow Group is now the parent company of Willow Specialties, Avery Imports, and Skalny. This combination provides an extremely diversified product selection for your wholesale basket needs; packaging, floral, garden center, gift, food service, hotel and restaurant supply, home décor and display. Willow Group has grown into a much larger establishment, but has remained family owned over 100 plus years' of business.
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Ratings and reviews
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
4.6
Brand rating (525 reviews)
5
438
4
35
3
20
2
13
1
19
4.9
Product quality
4.9
Fulfillment
4.9
Communication
Products arrived in a very timely manner and were well packaged. I received exactly what I thought I would so the descriptions are accurate. Ordering more.
Products arrived in a very timely manner and were well packaged. I received exactly what I thought I would so the descriptions are accurate. Ordering more.
Aug 28, 2026 • Kelly • South Haven, MI, United States
Purchased products:
Hi Kelly. This review is awesome, and the VERY best part is hearing that you will be ordering again. We're happy everything was as you expected and arrived quickly. Thank you for your business. —Willow Group • Aug 28, 2026
Hi Kelly. This review is awesome, and the VERY best part is hearing that you will be ordering again. We're happy everything was as you expected and arrived quickly. Thank you for your business. —Willow Group • Aug 28, 2026
Some of the boxes are less than perfect. Ordered 10 sets and they only had 7 with no hope of receiving more.
Some of the boxes are less than perfect. Ordered 10 sets and they only had 7 with no hope of receiving more.
Aug 25, 2026 • Martha Mann • Edmond, OK, United States
Purchased products:
Hi Martha. We're sorry there wasn't enough in stock sets to fill your desired total. Please feel free to reach out to our Customer Service team to find a possible replacement for going forward. We appreciate your business. —Willow Group • Aug 25, 2026
Hi Martha. We're sorry there wasn't enough in stock sets to fill your desired total. Please feel free to reach out to our Customer Service team to find a possible replacement for going forward. We appreciate your business. —Willow Group • Aug 25, 2026
Great customer service, products and fast shipping.
Great customer service, products and fast shipping.
Aug 25, 2026 • Jamie • West Lafayette, IN, United States
Purchased products:
Hi Jamie. Customer Service is our number one priority, so I'm happy you are pleased with them and with the products you selected. Thank you for taking the time to leave a review. —Willow Group • Aug 25, 2026
Hi Jamie. Customer Service is our number one priority, so I'm happy you are pleased with them and with the products you selected. Thank you for taking the time to leave a review. —Willow Group • Aug 25, 2026
Excellent turnaround time, great quality
Excellent turnaround time, great quality
Aug 14, 2026 • Alison • Cohasset, MA, United States
Purchased products:
Good afternoon Alison. I'm happy your order shipped/delivered quickly. Thank you for your business and for the 5 star review. We appreciate it. —Willow Group • Aug 19, 2026
Good afternoon Alison. I'm happy your order shipped/delivered quickly. Thank you for your business and for the 5 star review. We appreciate it. —Willow Group • Aug 19, 2026
Great brand and a great product. Please keep carrying these urns!
Great brand and a great product. Please keep carrying these urns!
Aug 11, 2026 • Katherine • Waynesboro, VA, United States
Purchased products:
Hi Katherine. Thank you for the 5 star review. Glad you are loving your urns. We'll do our best to keep them in stock. Thank you for taking the time to review. —Willow Group • Aug 19, 2026
Hi Katherine. Thank you for the 5 star review. Glad you are loving your urns. We'll do our best to keep them in stock. Thank you for taking the time to review. —Willow Group • Aug 19, 2026
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