Advanced technology applied in permanent coloring with Arginine and VPlex. Coloring cream belonging to our range of Professional Dyes; with a Premium and vegan formulation, it applies Vplex technology, an active ingredient rich in cysteines and sulfur amino acid. It provides extra strength and life to the hair without altering the color of the Professional Dye, while revitalizing the hair fiber and repairing the damaged cuticle by conditioning it from within the hair. Arginine is a low molecular weight amino acid that restructures the hair fiber, strengthening and giving cohesion to the keratin fibers. As a result, the hair color is more vibrant, longer-lasting, enhancing superior shine, without damaging hair health. Thanks to all this, a professional dye has been achieved that offers: 100% coverage. Powerful gray coverage with maximum duration. Zero damage to the cuticle, thanks to Vplex. Vitality and repair, for achieving youthful hair.