GIOVANNI 2chic Ultra-Moist Super Potion Anti-Frizz & Binding Serum Oil is powered by our Dual Moisture Complex of Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing serum oil silkens and nourishes coarse hair with softness and shine. Look in the Ingredients section for a listing of *USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair.