Health & Beauty > Hair > Hair Color.Brand : Adore.Line : Adore.Adore Semi Permanent Hair Color,Truly Red,60.Vegan and Cruelty-Free Purple Hair DyeQuick and Easy to Use: Achieve salon-quality results at home with our user-friendly formula. Our Purple hair dye applies smoothly and evenly, ensuring a hassle-free coloring experience.Free from Harsh Chemicals: Adore's Purple hair dye is free of alcohol, peroxide, ammonia, and other toxic chemicals, making it gentle on your hair and scalp.Vegan & Cruelty-Free: Embrace a compassionate choice with Adore's plant-based, vegan, and cruelty-free semi-permanent hair dye formulaMade in the USA: Proudly made in the USA, our hair dyes ensure high-quality standards and safety in every single bottleHow to useShampoo and towel dryApply hair color thoroughly, Starting 1/8" away from the scalp.Process the hair with heat for up to 15 minutes for best resultShampoo and rinse hair thoroughlyPlant Based.