Wholesale Observations, Research, and Design

The first monograph dedicated to acclaimed American industrial designer, Todd Bracher, this book showcases his collaborations with leading international brands such as Georg Jensen, Cappellini, Fritz Hansen, Herman Miller, Issey Miyake, and 3M Todd Bracher is a leading American voice in the international design world. Named International Designer of the Year three times and recognized by Wallpaper* Magazine as a Top Global Design Influencer, Bracher has led the design of innovative products and strategies for some of the world’s most iconic design and fashion brands. Observations, Research, and Design celebrates more than twenty-five years of Bracher’s multidisciplinary work across furniture, product, and interior design, as well as design consulting, showcasing his vast creative output and providing a rare glimpse into the process and philosophy that have helped him define a new generation of design. Organized into 26 thematic chapters, this fascinating book tells the story of Bracher’s professional journey in an exciting and non-linear fashion, framing his collaborations with Humanscale, Issey Miyake, Georg Jensen, 3M, and other leading brands through his unique science-based approach to design. Accompanied by a rich selection of images, Observations, Research, and Design introduces readers to Bracher’s distinctive practice and theory of design, highlighting how design can translate scientific discoveries into urgently needed solutions that align both with business goals and the need to build a better world.