Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family. Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients! Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can. Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Yes! Our Pet Shampoo is ca-safe too!