Jump-start your day with a sweet and decadent blast of gooey, brown sugar cinnamon-flavored filling encased in a pastry crust, topped with yummy frosting. A quick and tasty anytime snack for the whole family; Pop-Tarts are an ideal companion for lunchboxes, after-school snacks, and busy, on-the-go moments. Not just for mornings, the versatile deliciousness of Pop-Tarts fits into your lifestyle just about anywhere there’s time for a snack.