Say goodbye to brassy, yellow dry hair and hello to platinum shine with KinKind's My PLATINUM touch! purple shampoo bar. Our best purple shampoo when it comes to maintenance for your blonde hair, white/silver hair, bleached and highlighted hair, it reflects light to offset brassiness & give shine to your hair. With a gentler cleanser than bottled shampoo, and a naturally derived ingredient added to give extra hydration & moisture to dry, naturally blonde, bleached/silver hair. Richly foaming, this blonde shampoo has a floral fragrance of peonies to leave your hair not only looking fabulous, but smelling it too! This vegan purple shampoo bar works to gradually neutralise brassy tones in your blonde/grey hair, so is perfect to use as your daily purple shampoo in between a weekly or bi-weekly intensive purple wash.