* Raw you can see: we’ve mixed our raw, freeze dried wild caught salmon, broccoli, air dried carrot, and high-protein kibble to create the most irresistible and healthy dog food. Our salmon, broccoli, and carrots are simple ingredients so pet parents can see the quality of the natural ingredients we use. the kibble is formulated by a ph. d. in animal nutrition and is aafco approved and uses salmon as the #1 ingredient! * Freeze dried raw pieces: we’ve used our bestselling single ingredient freeze dried wild caught salmon treats with freeze dried broccoli to boost nutrients such as omega-3 and fiber. Freeze drying is the best way to preserve natural nutrients with over 61% more nutrients retained relative to dehydration or cooking.