Quality safety: 100% traceable from flower to formula. Non-GMO, gluten-free, soy-free, BSE-free, kosher (contains gelatin), formulated and manufactured into soft gels by our CGMP certified facility in California. Eye health support: the most natural way to support eye health is with naturalis lutein zeaxanthin, science-backed eye antioxidants to fight free radicals and may provide protection from harmful blue light. * - Max potent formula: delivering 40mg of lutein per softgel. Zero filler.