Features of Puracy Natural Laundry Detergent. 99.4% natural formula. Developed by doctors for people with sensitive skin and allergies. Market-leading 10x concentration reduces waste by over 80%. 64 loads per 16-ounce bottle. The pump eliminates measuring and spilling. 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh. Zinc Ricinoleate adds an extra element of odor elimination. NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners. Certified Cruelty-Free. Safe for greywater and septic systems. Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable. The original hand-drawn artwork on this bottle helps support local artists. Puracy Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market.