Wholesale Creating Great Visitor Experiences: A Guide for Museum Professionals - Paperback

by Colleen Higginbotham (Author) If a museum is trying to improve visitor satisfaction, grow and diversify their audience, or engage with their community, they must focus on the experience visitors have inside the museum. Unfortunately, some people don't visit museums because they have had a previous negative experience, or they simply don't feel museums are for people like them. Not only do we need to win back those who we haven't welcomed properly in the past, we need to be sure we don't turn off any more potential visitors. Once you've decided to prioritize the visitor experience, you may discover that you don't have the tools you need to truly implement change for your visitors.