A Surf Icon: In the 1970s, jerga ceased to be a common household item and became a star accessory in the California surf community. This change was due to surfers visiting the beaches of Baja California to surf on the Mexican coasts. The need to dry off and stay warm on cold coastal nights led tourists to acquire the coats known in Mexico as "jerga" hoodies. Foreign surfers called them "the Baja sweater," Baja Hoodie, Baja-style Hoodie, Hippie Hoodie, or Poncho Baja, and since then, the garment has been embraced by various urban subcultures. Tough tote bag made from jerga, a thick and coarse textile. Reinforced stitching and French-style assembly. Material: 100% Cotton. Size: 40 x 48 cm. / 15.7 x 18.9 in. Weight: 150 g. Exclusive to Utilitario Mexicano. Made in Mexico.