Wholesale Buttercream Eyeshadow

Buttercream is a light, shimmering off white eyeshadow with a soft yellow tint that catches light in a stunning way. This is a high sell through highlight shade because it works with every palette and every eye look. Sweep it on the brow bone for instant lift, tap it into the inner corner to open up the eyes, press a touch onto the center of the lid for a gorgeous glow, or add a tiny bit to the cupid’s bow for fuller looking lips. Buttercream is an eyeshadow refill pan made for a magnetic, customizable eyeshadow palette system, so shoppers can build their own palette and refill only what they actually use. The silky finish blends like a dream with great color payoff and smooth application, making it an easy add on for build your own palette customers and a repeat purchase driver once they hit pan. Clean standards and selling points shoppers ask for: * Non-irritating, hypoallergenic, and safe for sensitive eyes * Won’t make your eyes itch, no talc or harsh fillers * Talc free formula and no unnecessary additives * Gentle formulation with quality ingredients *Great color payoff with smooth application and a silky feel * Crease resistant, use wet or dry * Vegan * Cruelty free, Leaping Bunny Certified * Phthalate free * Made in the USA with sustainably sourced minerals * Deep refillable pan for long lasting daily use Merchandising tips: Stock Buttercream in the essential highlight slot of your refill shadow display and suggest it as the finishing shade for every palette build. Cross sell with a soft matte transition shade and a deeper crease shade to encourage easy 3 pan bundles.