Inspired by the beauty of nature, "Ura," meaning beautiful and colorful, captures the embodiment of a bright, sunny day. The contrast between the vibrant tea leaves and the bright blue sky on a warm, sunny day is the inspiration behind its name. While Ura can be enjoyed on its own, as traditionally prepared matcha, this premium culinary grade matcha is best for adding to a smoothie, latte, or for baking flavorful matcha sweets.