About Idlewilde Botanica

Idlewilde Botanica is a soulful evolution of our original brand, Pluff Mud Mercantile, born from founder Gina Moore’s vision to blend sacred intention with clean, botanical self-care. Inspired by the rhythms of nature, the wisdom of plant medicine, and the energy of ritual, Idlewilde offers small-batch, handcrafted apothecary, soap, and candle products created with high-quality ingredients, herbs, and vibrational energy. More than a product line, Idlewilde Botanica is a spiritual practice in motion—inviting you to slow down, reconnect, and nourish your body, mind, and spirit. Every formula is infused with love, clarity, and purpose, reflecting Gina’s belief that what we put on our skin and into our space should be both beautiful and energetically aligned. Idlewilde also partners with conscious retailers, healers, and boutiques by offering custom formulations and private branding, allowing others to share their own message, story, and spiritual vision through bespoke product creation. Whether you're curating your dream candle collection or bringing a signature botanical line to life, Idlewilde is here to help you turn intention into alchemy. Read their story