PERMANENT HAIR DYE: Blonde permanent hair lightener with added ash color toner, a perfect solution to blend or cover grey or silver or thinning hair. PLEX HAIR ANTI-BREAKAGE TECHNOLOGY: Helps nourish and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger. EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides. NON-DRIP FORMULATION: In the application bottle, mix the color cream with the cream developer, apply using the nozzle & blend with protected fingers. BEST RESULTS: Apply to clean light to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade. 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) VEGAN & CRUELTY-FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.