Same taste, New look! Along the Northern sandy shores of Lake Michigan lies the Cherry Capital of the World. As you drive along Old Mission Peninsula, you're taken back in time when the first orchards were planted in 1852. You're immersed in Traverse City's vibrant cherry culture. The sweet smell of the blossoms and the smooth, juicy aroma surrounds you as you take your first sip. Tip it back and take it in as the essence of Traverse City Cherry permeates your soul.