Powerful enough to use alone, GIOVANNI 2chic Ultra-Volume Super Potion Hair Volumizing Booster gives hair fierce fullness. Our exclusive Dual Volumizing Complex blended with Papaya and Tangerine Butter heightens fine hair. Look in the Ingredients section for a listing of *USDA certified organic ingredients. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.