Wholesale RevOps Advantage by Amy Osmond Cook

[Skyhorse Publishing] Make revenue your organizational priority Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren’t really organized around revenue growth. In The RevOps Advantage: How to Maximize Your Revenue Teams’ Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran—three of technology's most accomplished go-to-market executives—share their groundbreaking approach to architecting teams with revenue growth at the core. Drawing from decades of leadership experience at top companies like Salesforce and Microsoft, as well as their own entrepreneurial successes, the authors explain how to organizationally prioritize revenue, make it a center of excellence in an organization, and execute for exponential growth. Based on extensive primary research, interviews with RevOps leaders at world-class organizations like Atlassian, LinkedIn, and Sprout Social, and proven frameworks from their past successes, The