PURE UBE POWDER – Made from purple yam (Purple Sweet Potato), without colorants, without preservatives, completely natural. VERSATILE USE – Ideal for desserts like ube ice cream, cakes, muffins, pies, pancakes, and pudding. PERFECT FOR DRINKS – Gives smoothies, lattes, shakes, or bubble tea a natural, vibrant purple color and a mildly sweet taste. NATURAL COLOR, NO ARTIFICIAL ADDITIVES – The intense purple coloring comes solely from the natural anthocyanins of the ube root. RICH IN ANTIOXIDANTS & FIBER – Supports a conscious diet and adds color to healthy recipes. VEGAN & GLUTEN-FREE – Suitable for anyone who focuses on a purely plant-based and low-allergen diet. GENTLY PROCESSED – Ube roots are gently dried and directly milled to preserve aroma, color, and nutrients.