Wholesale Soft Suds (Fragrance-Free)

Soft Suds is the foundation of a healthy coat, designed to support mat-prone coats from the very first step. Most shampoos use harsh cleansers that strip away the natural oil barrier. Our ultra-gentle formula removes grime while deeply hydrating the skin and supporting hair strength. By prioritizing the health of the coat during the wash, we help the hair stay smooth and easier to manage, setting you up for a much easier brushing session afterward. It’s a better way to wash that puts your dog’s comfort and coat integrity first. A BETTER WAY TO WASH: The foundation of a kinder brush-out, prepping the coat to stay manageable and soft. GENTLE CLEANSING: Removes dirt and grime without stripping the protective natural oils that keep the skin and coat healthy. SUPPORTIVE STRENGTH: Hydrates the skin and supports hair strength, leaving the coat smooth and ready for maintenance. KIND TO SENSITIVE SKIN: Skincare-grade and groomer-developed with ultra-gentle ingredients that support the coat’s natural texture. PREMIUM RESULTS: Delivers a deep clean that rinses away easily, leaving nothing behind but a soft, airy, and hydrated coat. Ingredients: Water, Glycerin, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Propanediol, Panthenol, Sodium PCA, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Avena Sativa Kernel (Oat) Flour, Chamomilla Recutita (Matricaria) Extract, Aloe Barbadensis Leaf Juice Powder, Citric Acid Made in USA