by Shields T. Hardin (Author) The Colgate Story is a comprehensive account of the history of Colgate-Palmolive, one of the world's leading consumer goods companies. Written by Shields T. Hardin, a former executive at Colgate-Palmolive, the book traces the company's origins from its humble beginnings as a small soap and candle-making business in New York in the early 1800s, to its current status as a global leader in personal care, household, and pet products. The book covers the company's key milestones, including the development of its flagship brand, Colgate toothpaste, and its expansion into new markets and product categories. It also delves into the corporate culture and values that have shaped the company's success over the years, including its commitment to innovation, sustainability, and social responsibility.