What it is (for your shop): Savory, wing-night energy in a jar. Backyard’s Buffalo Crunch peanut butter brings gentle heat, tang, and craveable texture—built for bagel bars, cheese counters, pretzel pairings, and game-day displays. It’s the flavor that gets shoppers to say, “Wait…that’s peanut butter?!” What's inside: Peanut Butter + Buffalo Seasoning + Slightly Sweetened Buffalo coated peanut. Why it moves: Demo dynamite - One pretzel rod + one spoon = instant two-second conversion; Cross-merch champ - Lives naturally beside pickles, hot sauces, kettle chips, blue or sharp cheddar, and bagel sets; Daypart flexible - Breakfast sandwiches, deli specials, snack boards, late-night bites—more than just a “try once” jar. Maximalist story: A bold, unexpected take that pops on your shelf and sparks repeat visits. Flavor notes: Savory heat with a complex buffalo seasoning flavor and satisfying crunch; balanced so it plays well with creamy, salty, and fresh components (think celery sticks, tomatoes, and sharp cheeses). How to sell it (quick playbook): Two-bite test - Buffalo on a pretzel → follow with sharp cheddar cube; Menu riffs - Buffalo Pretzel Cup—single-serve dip near the register; Spicy Eggwich—Buffalo Crunch + fried egg + tomato on a bagel; Board Builder—add a jar to charcuterie kits for an easy ticket lift. Wholesale details: Case: 6 jars / 11.8 oz (325 g) each MOQ: 1 case (starter-friendly) Lead time: Typically ships in 4-5 business days Shelf info: Best-by stamped on label SRP guidance: $10.99–$11.99/jar (adjust to local market; strong gift/impulse) Allergens: Contains peanuts.