About Smoofl

Hi there! We’re Tineke, David, and Bacchus: the founding family behind Smoofl. From Belgium, we’re on a mission to bring joy to dog-inclusive families around the world with treats that go beyond the ordinary. We started Smoofl in 2018, inspired by our pup Bacchus and a simple idea: a treat should be more than just a snack: it should be a moment. That’s why we create low-calorie, small-batch, natural treats that spark joy. From DIY dog ice cream to crunchy snacks. Every Smoofl product is made in our own workshop in Belgium, where we proudly work with people with disabilities. For us, quality and inclusion go paw in paw. Today, Smoofl is loved in 23 countries and nearly 1,000 stores. But it all began with one dog, one idea, and a whole lot of love. 💗 Read their story