For independent retailers, the holiday season represents the most important buying period of the year — and this one brings new layers of complexity, with tariffs and economic headwinds creating challenges unlike anything seen in recent years. While consumers might not start shopping until fall, preparation for local retailers has become a year-round effort. In fact, over the past three years, there hasn’t been a single day when retailers weren’t searching for “Christmas” on Faire.
Those searches are also starting earlier each year. From June to July, searches for “Christmas” on Faire increased by 124%, signaling that holiday planning truly begins in the summer. The momentum only builds from there as retailers prepare for the busiest shopping season of the year.
With 2025 shaping up to be one of the most complex holiday buying seasons in recent memory, independent retailers are turning to Faire to help them stay flexible, competitive, and ready for what’s ahead.
“Independent retailers are some of the most resourceful entrepreneurs in the world. Every year, they find new ways to adapt, no matter what’s thrown their way. We’re proud that Faire can play a role in helping them stay resilient and successful during the holidays and beyond.”
“Independent retailers are some of the most resourceful entrepreneurs in the world. Every year, they find new ways to adapt, no matter what’s thrown their way. We’re proud that Faire can play a role in helping them stay resilient and successful during the holidays and beyond.”
— Jen Burke, Chief Revenue Officer of Faire.
— Jen Burke, Chief Revenue Officer of Faire.
What We’re Hearing From Our Customers
Hundreds of retailers recently shared in a global survey how they’re adjusting their buying strategies amidst ongoing market shifts. Their responses highlight the creativity and agility that define the independent retail community.
- Buying closer to need: Since June, Faire has seen a steady increase in retailers reporting they’re buying smaller quantities per order and placing orders more frequently. Today, 35% of retailers say they’re ordering in smaller batches — a strategy unique to independent businesses, allowing them to keep overhead low and respond to customer demand in real time.
- Exploring new categories: Nearly a 40% increase (May → September) in retailers expanding into new product categories or trying new brands on Faire. Independent retailers are leveraging their agility to discover fresh inventory with stronger margins.
- Shifting to duty-free products: Over 60% of retailers are searching for new products not impacted by tariffs, and nearly 50% are sourcing from domestic partners to reduce costs and shipping times. Faire recently introduced a new “No Import Duties” filter, giving U.S. retailers access to 10 million+ duty-free products — helping them stock shelves without worrying about added fees. Since launch, tens of thousands of retailers have used this filter to source products without unexpected costs.
Independent retailers succeed by staying nimble. Faire helps them do just that — giving them the flexibility to buy closer to need, discover new brands, and stay competitive throughout the holiday season and year-round.