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Today we’re excited to share the midyear Faire Forecast, spotlighting the latest trends shaping independent retail as we head into the second half of 2025. Drawing on thousands of searches across our platform and insights from industry experts, we’re seeing a confident new era: shoppers are boldly favoring individual expression over mass influence. Forget following the crowd—this season is all about celebrating unapologetic authenticity.
Today we’re excited to share the midyear Faire Forecast, spotlighting the latest trends shaping independent retail as we head into the second half of 2025. Drawing on thousands of searches across our platform and insights from industry experts, we’re seeing a confident new era: shoppers are boldly favoring individual expression over mass influence. Forget following the crowd—this season is all about celebrating unapologetic authenticity.
Our team has distilled these consumer patterns into three standout trends that are sure to be taking over the fall and winter shopping seasons. With actionable insights and data-driven guidance, we’re here to empower retailers to easily find and curate the unique product mixes that help their customers embrace what makes them truly themselves.
Our team has distilled these consumer patterns into three standout trends that are sure to be taking over the fall and winter shopping seasons. With actionable insights and data-driven guidance, we’re here to empower retailers to easily find and curate the unique product mixes that help their customers embrace what makes them truly themselves.
“In a world of fast-moving trends, we know it can be challenging for independent retailers to keep up,” said Jen Burke, Chief Revenue Officer at Faire. “That’s why we created this Forecast—to help our customers stay ahead of what shoppers are actually looking for. Consumers are gravitating toward products that feel authentic, comfortable, and unapologetically bold, and we’re helping independent retailers meet that moment with thoughtfully curated shelves.”
“In a world of fast-moving trends, we know it can be challenging for independent retailers to keep up,” said Jen Burke, Chief Revenue Officer at Faire. “That’s why we created this Forecast—to help our customers stay ahead of what shoppers are actually looking for. Consumers are gravitating toward products that feel authentic, comfortable, and unapologetically bold, and we’re helping independent retailers meet that moment with thoughtfully curated shelves.”
Maximalism is back, but with a wink. Shoppers are “romanticizing their lives” with ornate details, vintage-inspired finds, and playful touches—lace ankle socks, velvet heart chokers, and porcelain kitten figurines. This isn’t nostalgia for nostalgia’s sake; it’s about layering eras and aesthetics to tell a personal story.
Maximalism is back, but with a wink. Shoppers are “romanticizing their lives” with ornate details, vintage-inspired finds, and playful touches—lace ankle socks, velvet heart chokers, and porcelain kitten figurines. This isn’t nostalgia for nostalgia’s sake; it’s about layering eras and aesthetics to tell a personal story.
On Faire, searches for lace shirts are up 163%, butter yellow by 721%, and ruffle sleeve shirts by 126%. Consumers are favoring romantic branding and retro packaging, seeking products that spark joy and connection.
On Faire, searches for lace shirts are up 163%, butter yellow by 721%, and ruffle sleeve shirts by 126%. Consumers are favoring romantic branding and retro packaging, seeking products that spark joy and connection.
Forget restaurant reservations; the most sought-after gatherings of this year are happening right at home. On TikTok, #dinnerparty has appeared in over 174,000 posts and racked up more than 3.4 billion views, while Instagram features over 7.9 million #boardgames posts and 3.6 million tagged #gamenight moments—proof that home entertaining is having a major social moment. Whether it’s the rising cost of dining out or Gen Z’s love of cozy hangs, more people are hosting themed, maximalist dinner parties and game nights. These get-togethers are about personal flair, analog fun, and a touch of throwback luxury—think colorful linens, bountiful family-style spreads, and purposely mismatched martini glasses.
Forget restaurant reservations; the most sought-after gatherings of this year are happening right at home. On TikTok, #dinnerparty has appeared in over 174,000 posts and racked up more than 3.4 billion views, while Instagram features over 7.9 million #boardgames posts and 3.6 million tagged #gamenight moments—proof that home entertaining is having a major social moment. Whether it’s the rising cost of dining out or Gen Z’s love of cozy hangs, more people are hosting themed, maximalist dinner parties and game nights. These get-togethers are about personal flair, analog fun, and a touch of throwback luxury—think colorful linens, bountiful family-style spreads, and purposely mismatched martini glasses.
On Faire, searches for cake trays are up 94% year-over-year, martini glasses by 148%, and fondue by a whopping 277%. With 64% of consumers opting to host at home instead of going out, retailers have a golden opportunity to help hosts create memorable, personalized experiences.
On Faire, searches for cake trays are up 94% year-over-year, martini glasses by 148%, and fondue by a whopping 277%. With 64% of consumers opting to host at home instead of going out, retailers have a golden opportunity to help hosts create memorable, personalized experiences.
Travelers are trading hustle for hibernation, embracing restorative escapes and analog comforts. The “Great Indoors” trend is all about disconnecting from screens and reconnecting with what grounds us—board games, baking, crafts, and inviting home essentials. Flannel throws, hand-thrown mugs, and chunky knit sweaters are flying off the shelves.
Travelers are trading hustle for hibernation, embracing restorative escapes and analog comforts. The “Great Indoors” trend is all about disconnecting from screens and reconnecting with what grounds us—board games, baking, crafts, and inviting home essentials. Flannel throws, hand-thrown mugs, and chunky knit sweaters are flying off the shelves.
Searches on Faire for fleece jackets are up 184%, chicken noodle soup by 561%, and mahjong by 138%. As 25% of travelers report turning off social media during vacations, retailers are clearly anticipating the demand for all things cozy and comforting, well ahead of the winter season.
Searches on Faire for fleece jackets are up 184%, chicken noodle soup by 561%, and mahjong by 138%. As 25% of travelers report turning off social media during vacations, retailers are clearly anticipating the demand for all things cozy and comforting, well ahead of the winter season.
The message is clear: today’s shoppers want to express themselves, not just follow the latest trend. For retailers, that means curating products that help customers tap into their personal fair—whether they’re hosting, hibernating, or adding a little romance to everyday life.
The message is clear: today’s shoppers want to express themselves, not just follow the latest trend. For retailers, that means curating products that help customers tap into their personal fair—whether they’re hosting, hibernating, or adding a little romance to everyday life.
Explore these trends and more by downloading the 2025 Faire Forecast, and discover the products that will help your customers celebrate what makes them unique.
Explore these trends and more by downloading the 2025 Faire Forecast, and discover the products that will help your customers celebrate what makes them unique.
