Lure Underwear has been designed with Style, Fit & Comfort in mind. We’re all about being “on trend”, so you’ll find our branded waistband fits your waist perfectly.  Our Black Briefs are a necessary addition to your underwear collection, combining both ultimate comfort and a classic, yet sophisticated style - you’ll be sure to be addicted to our men's underwear. Lure’s unique blend of fabric makes certain your men's brief is soft, snug & supports your bulge.