grums hydra calm serum is based on concentrated hydrating ingredients and extract from recycled coffee grounds providing antioxidant properties, caffeine and vitamin B3 for your skin. The hydra calm face serum is ideal for both dry, sensitive and regular skin types, where it will help increase the skin’s moisture level and strengthen the skin barrier, as well as treating and preventing fine lines caused by moisture deficiency. This serum is ideal for dry and regular skin as it has the ability to increase the skin's ability to absorb water, smoothen out lines and wrinkles. The product is based on a formula of recycled coffee grounds extract, hyaluronic acid as well as a number of carefully selected plant sugars that increase the skin's own production of hyaluronic acid. SPECIFICATIONS - 1% concentrated hyaluronic acid for deep hydration - Upcycled coffee grounds extract from local cafés in Aarhus – rich in antioxidants, caffeine & vitamin B3 that provides protection and counteracts oxidative stress - Boosts skin’s natural production of hydrating substances and strengthens barrier function - 100% vegan, hypoallergenic & based on natural ingredients - Free from colorants, perfume, parabens, silicones, gluten, alcohol & sulphates - A-rated by Kemiluppen for safe ingredients - Ideal for dry, sensitive & regular skin – reduces sensitivity, improves resilience, smooths fine lines for a more plump, refreshed and youthful complexion - Made in Denmark, packaged in recyclable glass bottle KEY ACTIVE INGREDIENTS: Hyaluronic Acid (Sodium Hyaluronate) – Same moisturising properties as regular hyaluronic acid, but its smaller molecular size facilitates absorption into the skin even better. Provides deep hydration, binds up to 1000x its weight in water, smooths dryness and flaking without clogging pores, making this serum ideal for use on acne-prone skin. Glycerin – Strong water-binding agent that keeps skin hydrated, supports healthy skin lipids, and protects against irritation. Plant Sugars Complex (Xylitylglucoside, Anhydroxylitol, Xylitol) – A complex of a combined selection of plant sugars with multiple beneficial properties. Improves skin’s water balance, repairs cracked or dry areas, strengthens the skin barrier, and offers antibacterial protection. HOW TO USE: Apply 3-5 drops with the pipette and disperse the liquid on to your face after cleansing. This way the product has the optimal opportunity to penetrate the skin for maximum effect. Let the product absorb into your skin before continuing to next step in your skin care routine. Use both during morning and evening for optimal results. SIZE: 30 ml.