About Laay

Luxury fragrances, made for today. The market for home fragrances was saturated with similar-smelling products. This motivated us to found LAAY and create something unique. If people are willing to invest in high-end perfumes for their bodies, why shouldn't there be comparable quality for their living spaces? With this question in mind, we began to realize our vision. Our Philosophy LAAY was founded by Carola Ullrich and Anne-Katrin Ullrich, inspired by a passion for unique and high-quality fragrances. Both founders combine their different preferences—Carola prefers light, fresh scents, while Anne-Katrin loves heavy, opulent aromas—to create an extraordinary range of fragrance compositions.Read their story