Plutos Dog Cheese Chews – Low-Fat, Highly Digestible Dental Chews High-margin, low-fat dog cheese chews that clean teeth, are gentle on gums, and are easy to sell to health-conscious pet parents. Plutos Dog Cheese Chews are a new generation of functional dog treats designed for pet parents who want healthy and safe chewing options. Unlike yak chews, bones, antlers or hard nylon toys, Plutos chews are made from milk protein and vegetable flours (apple or sweet potato), with optional green pea protein and natural flavours. The result is a chew that is: Low in fat, high in protein and fibres – ideal for everyday chewing, including for dogs that need to watch their weight Highly digestible – formulated to be gentle on the stomach Safer for teeth and gums – firm enough to satisfy chewing instincts, but less likely to chip teeth than very hard chews Long shelf life (24 months) – easy to stock and merchandise with minimal risk Available in multiple sizes (from puppy to senior and large breeds) and in popular flavours such as chicken, beef, cheese, peanut butter and yeast-based “meaty” flavours (bacon, duck, chorizo, salmon, krill), Plutos fits perfectly into a premium natural treat assortment. WHY RETAILERS ON FAIRE LOVE PLUTOS Easy to explain at the counter: “Healthy cheese chew that cleans teeth and is easier on the stomach than bones or antlers.” HIGH PERCEIVED VALUE: Premium ingredients and functional benefits support a higher price point. Impulse-friendly: Bright, modern packaging and clear benefits (dental care, digestibility) make it ideal for checkout and treat sections. Suitable for a wide range of dogs: Puppies, adults and seniors, including sensitive dogs that can’t tolerate traditional chews. KEY SELLING POINTS FOR YOUR FRENCH CUSTOMERS Position as a “friandise à mâcher saine”: low-fat, digestible and good for dental hygiene. Ideal for urban pet parents who want a clean, odour-controlled chew they can give indoors. Easy to recommend as an alternative to os à mâcher, bois de cerf, cornes, peaux for owners worried about safety or digestion. Product Highlights Low-fat, functional dog cheese chews High in protein and fibres, with probiotics Gentle on teeth and gums Highly digestible formula 24-month shelf life Multiple sizes and flavours for all dog types