What’s the difference between choking and panicking? Why are there many mustard varieties but only one ketchup? What do football players teach us about hiring teachers? What does hair dye reveal about the 20th century? This book tells the story of the birth control pill’s inventor and Howard Moscowitz’s pasta sauce inventions.  Malcolm Gladwell interviews Ron Popeil, the king of American kitchens, and Cesar Millan, the “dog whisperer.” He explores intelligence tests, ethnic profiling, and “hindsight bias.” He also delves into why everyone in Silicon Valley once hired the same college graduate. Gladwell says, “Good writing engages you, makes you think, and gives you a glimpse into someone else’s head.” This book exemplifies his buoyant curiosity and brilliance as an investigator of the extraordinary. (This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.)