About BOLD by Will

Our Origin Story: How It All Began BOLD Spice Collection was founded by Celebrity Chef, Will Coleman, in 2016 to make the magic of familial home cooked meals easy and accessible for all. Inspired by the Motown City, each spice embodies the spirit of fierce combinations, charming accents, and vibrant scents that spark big flavor without breaking a sweat in the kitchen. Created from the reminiscence of Chef Will Coleman’s favorite family memories, each spice offers fierce combinations, charming accents, and vibrant scents that spark big flavor without breaking a sweat in the kitchen. Whether cooking for relatives, significant others, or your chosen family, this collection of full-bodied, herbal blends is sure to make for an unforgettable meal, and even a new core memory. Read their story