About Mjúkr Norway

Mjúkr NORWAY is a Norwegian brand based on sustainability and unity with love for Norwegian nature. With the desire to inspire to take better care of our nature, we wanted to create something soft, familiar and stylish, and that is the background for the development of Mjúkr NORWAY. With its minimalist design and poetic descriptions, the brand oozes love for Norwegian nature. Mjúkr NORWAY consists of environmentally friendly lifestyle products that are sustainably produced with natural and degradable materials. All products are vegan. The word mjúkr comes from Norse and means soft to the touch and has synonyms such as warm-hearted, gentle, caring, kind, understanding, respectful, warm and friendly. Soft is a good quality both as a way of being and as a way of life. To be good to each other, understanding and warm. To be respectful and show love in the choices and actions you take. To live softly for oneself and each other, and for our nature. It makes the earth a better place to live. Soft for you, us and the future.Read their story