About Playforever

The Playforever story begins when Julian Meagher was 11 years old in the old car parks in search of supercars hidden under the dust away from prying eyes. He was already noticing their elegant shapes and brilliant details. This early fascination with the beauty and magic of these classic vehicles suggested the ambition of a lifetime: to create a “heritage” collection of timeless toys. Playforever vehicles are an eclectic mix of art, fashion, traditional design, and modernism. Playforever believes in the taste for beautiful things through authentic design and an impeccable finish. For Playforever, there is no compromise between detail and quality. Creators of ultra-durable art toys that are designed to last a lifetime.Read their story