About Midnight Paloma

With a lifelong love for beauty and design, Tayler Rogers built Midnight Paloma on the foundation of her 12-year retail career - including co-owning BeautyMark, a beloved Vancouver beauty institution. In 2017, she transformed her passion for product development into reality, launching Midnight Paloma from her parents’ home in North Vancouver. The brand’s very first creation - a black charcoal product with a bright grapefruit and blood orange scent - inspired the name Midnight Paloma and set the tone for everything to come: clean, multi-purpose self-care staples made in small batches with hero ingredients, vegan and cruelty-free formulas, and modern, giftable packaging. From those humble beginnings, Tayler grew Midnight Paloma into a brand stocked in over 500 retailers including London Drugs, Nordstrom, Anthropologie, Simons, and Urban Outfitters. Along the way, it earned the admiration of Hailey Bieber (yes, she ordered it herself!) and Kourtney Kardashian, and in 2025, even landed its cult-favorite Bath Soak as the exclusive in-room amenity at the Bellagio Hotel Las Vegas. In 2020, Tayler sold the brand but continued to work within it while raising her three children. With a renewed vision and deep passion for its future, she bought Midnight Paloma back - reclaiming her role as founder and now serving as the CEO + Creative Director. Today, Tayler leads the company with a dedication to community, sustainability, and creating products that blend performance with everyday lRead their story