We don't know if we're talking about inner values or hidden snacks... but the important thing is that this tote bag with the phrase "What matters is what's inside" is useful for everything and suits any attitude. With vibrant green handles and a message in pastel colors, it's perfect for the beach, the supermarket, the office, or that day when you simply don't want to explain anything. Carry it with pride, with sarcasm, or with groceries.