"As the 2019 UK Gift of the Year Award-Winning design and our current best selling clock, the Flip Click Clock definitely stands out from the alarm clock crowds. Incorporated with our popular and classical sound-activated LED clock system, laser engraved touch control buttons and the new flip alarm technology, the Flip Click Clock is designed to enhance your whole experience of day-to-day alarm clock use. The technologies built into the Flip Click Clock changes your normal way of using an alarm clock. When the Gingko Logo shows on top it means the alarm is off and when the nicely engraved alarm icon shows on top instead it means the alarm is turned on. With the same sound-activated clock system as our other click clocks, the clock display automatically disappears when it’s quiet but still moves perfectly accurate every second. It lights up again when you give a gentle touch, or a cheerful clap, or a magical click of your fingers.