SEMI-PERMANENT PURPLE HAIR DYE: For an instant hair colour transformation, stylish, chic and desirable. INTENSIVE CONDITION FORMULATION: Free from ammonia, parabens, sulphates and PPD. Protects the hair. EASY TO USE: Inside the home colour kit is an informative step-by-step guide on how to colour your hair and links to further helpful guides. PRE-MIXED NON-DRIP FORMULA: Apply to clean dry hair using gloved fingers. BEST RESULTS: For all hair types. Natural hair will need to be very light blonde or pre-lightened to achieve the desired shade. 100% GREY COVERAGE: For full head application and root regrowth (Thick or hair longer than 20cm may need two packs) VEGAN & CRUELTY-FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.