Whiter, Brighter, Glossier Enamel. Stops Sensitivity. Free from SLS and Titanium Dioxide, because f*ck cancer. Vegan. Eco-friendly. Cruelty-free. Shouldn't every toothpaste be? How the science works: * Hydroxyapatite: A magic ingredient: repairs enamel + stops sensitivity + restores enamel's original gloss. Learn more. * Papain: Rapid enzyme whitening. Dissolves stains, fast. * Fluoride (1450ppm): Prevents cavities. Fights plaque. Strengthens enamel. * FREE from Titanium Dioxide, a white dye and suspected carcinogen found in supermarket toothpastes. Learn more. * FREE from SLS, a foaming agent and common cause of mouth ulcers found in supermarket toothpastes. * Vegan + cruelty-free. Learn more. It's Mouth Magic. Order Now. 30 Day Money-back Guarantee