Wholesale Swear or Chair | Hilarious Adult Trivia | 20m+ TikTok Views

Swear or Chair is a viral adult trivia game that exploded on TikTok with 20m+ views, giving retailers a high-demand, proven impulse SKU at a £9.99 RRP. The concept is simple and chaotic: one player reads a card full of censored swear words, and the others must guess the phrase before the reader inevitably slips up – or “sits in the chair.” This viral hook drives immediate recognition and fast conversion among customers seeking a hilarious adult party game, rude novelty gift or Secret Santa idea. Retailers choose Swear or Chair because TikTok-driven products have exceptional traction with Gen Z, students, young adults and party shoppers. The game’s humour, social energy and clip-worthy format make it an ideal impulse performer in lifestyle retail, novelty gifting, party shops and entertainment outlets. It thrives during Q4 and across birthday, flatmate and weekend party gifting, often selling in multi-unit purchases as customers buy it for different groups of friends. Commercial advantages include: ● Viral TikTok game with massive built-in awareness ● Strong adult humour appeal for parties and Secret Santa ● High impulse conversion thanks to simple, chaotic gameplay ● Excellent cross-sell with adult trivia, rude gifts and drinking games