Experience vibrant, all-day color with RIMMEL London Lasting Finish Colour Rush Intense Lip Color Balm. This ultra-smooth balm delivers intense pigmentation while keeping your lips comfortable and hydrated from morning to night. Its lightweight formula glides on effortlessly, providing rich color that stays put without drying out your lips. Perfect for a quick touch-up or a bold statement, enjoy lasting wear and a burst of moisture in one easy step. Why Rimmel London Lasting Finish Colour Rush Intense Lip Color Balm? * Vibrant Color with Comfort: Delivers rich, vivid color while keeping lips soft and nourished throughout the day. * Effortless Application: Smooth, glide-on formula makes applying quick and easy, perfect for busy lifestyles. * Long-Lasting Hydration: Helps maintain moisture balance to prevent dryness, ensuring lips feel fresh and healthy.